Jane Iredale PurePressed Eye Shadows:
- Are gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
- Are crease-resistant and long-lasting
- May be applied wet or dry to compliment any look
- Great for shading, highlighting, contouring and lining
Tips:
It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection.
Don't try to match the eye colour with a shadow, since this will only cancel-out the eye. A complementary/contrasting colour is what makes the eye pop (e.g., brown on a blue eye).
If you have red or dark circles, stay away from blue or grey tones. They just accentuate the darkness.