Jane Iredale has put together three made-to-match shades for the brow bone, crease and lid. All Jane Iredale's eye shadows are highly pigmented, simple to blend, sensitivity-tested, and they stay put for gorgeous, crease-free, long-lasting eye colour.

Jane Iredale PurePressed Eye Shadows:

• Are gentle, safe for sensitive eyes and formulated with good-for-the-skin ingredients
• Are crease-resistant and long-lasting
• May be applied wet or dry to compliment any look
• Great for shading, highlighting, contouring and lining

Tips:

• It's always a good idea to brush the base powder on the eyelid to even out the skin tone and for sun protection.
• Don't try to match the eye colour with a shadow, since this will only cancel-out the eye. A complementary/contrasting colour is what makes the eye pop (e.g., brown/blue).
• If you have red or dark circles, stay away from blue or grey tones. They just accentuate the darkness