Blonde Life Brightening Shampoo 300ml

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.

Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities; Anionic Surfactant Molecules capture dirt and oil and rinse them away to leave hair sleek, shiny and refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones and restore optimal pH level. Its nourishing formula harnesses Polynesian and Tahitian Tamanu and Manoi oils to hydrate, fight frizz and enhance shine for gleaming, light-reflecting locks. Hair is left feeling smooth with improved glide and radiance.

Blonde Life Brightening Conditioner 250ml

Forget those dense, overly heavy moisturising treatments designed for “bleach blondes.” Joico have teamed the lightness of a lotion and the power of a serum in the deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.

The inside secret: Joico's Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.

Blonde Life Brilliant Glow Brightening Oil 100ml

Light as a cloud and cool as can be, that's the beauty of Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, bouncy, and super soft.