Blonde Life Violet Shampoo 300ml

You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

Blonde Life Violet Conditioner 250ml

Blonde Life Brilliant Tone Violet Smoothing Foam 200ml

Add luxurious bounce, swing and movement to blonde locks with the JOICO Blonde Life Brilliant Tone Violet Smoothing Foam; a whisper-light hair foam with a dual-action styling breakthrough that instantly tones blonde hair, banishing brassiness in a single application. Infusing strands with ultra-hydrating Monoi and Tamanu Oils, the weightless foam formula smooths and polishes each individual hair fibre, lending a frizz-free finish that shows off vibrant blondness like never before.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.