Ever look at a gorgeous ocean and think, that’s exactly the pop of intense blue I want on my hair right now? With Color Butter Blue, you don’t have to wait, because this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair less 44 percent less prone to breakage–is uniquely stocked with the richest blue pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Mermaid Blue or Cobalt Blue shades in just minutes, leaving hair soft, plush, glossy, and ultra vibrant. Haven’t yet dabbled in color? Then, use Color Butter Blue to shake up blonde or pre-lightened hair in the salon with a bold tone that’s cool as can be; or mix and match shades to your heart’s content. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!

Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.

Here’s how: Wearing gloves is recommended with applying and rinsing.
Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.

The inside secret: A unique combination of the three super-powers: Quadramine Complex–our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.