It’s royal for a reason: Purple inspires passion…especially a passion for fun, fashionable hair. The kind you get with this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage– uniquely stocked with purple pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Orchid, Light Purple, Amethyst Purple, Lilac, or Metallic Violet shades in just minutes. Haven’t yet dabbled in color? Then, use Color Butter Purple to shake up up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other colors. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!

Perfect choice for: Color Intensity clients who want to extend the life of their dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color palooza.

Here’s how: Wearing gloves is recommended with applying and rinsing.
Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.

The inside secret: A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.