You know what its like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what thats like, too and it will literally lap up the hydration that the Moisture Recovery Shampoo pours into each and every strand. This rich, luxurious formula actually restores smoothness and elasticity to hair thats lost its mojo.

Perfect choice for:Dry-to-extremely-dry strands that are panting for a rescue.

Heres how:Apply to wet hair; lather, rinse, and follow with Joico Moisture Recovery Conditioner 1000ml

The inside secret:The gentlest surfactants that help cleanse away residue with a lavish lather that wont strip hair of even an ounce of precious hydration. Bio-Mimemtic Peptides, Marine Botanicals, and Seawater Nutrients inject an ocean of moisture into dehydrated hair.