Hold : 9/10

When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.

Perfect choice for: All hair types – but fine, limp hair will thank you twice for feeding it a serving of Whipped Foam.

Here’s how: Like anything rich and delicious, a little goes a long way. Give it a good shake; dispense a small amount; then emulsify thoroughly through clean, damp hair.

The inside secret: Thanks to one of our finest antioxidants, Plum Kernel Oil (stocked with Vitamins A and E), hair gets a dose of moisture, flexibility, and touchable fullness. AquaLastik provides protection against the intensity of heat styling.