Created with violet toning properties, this sulfate-free purple shampoo helps tone blonde hair and neutralises and brightens ashy, brassy tones.
Formulated with the Strength Cure Asta Repair™, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair.
Plus, our exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.