Steel yourself: This not-so-heavy metal hair treatment performs with strength and softness in one fell swoop! Deeply moisturizing — it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage — Color Butter Titanium is uniquely stocked with pewter-y pigment that makes the boldest statement ever. Leaving you with soft, glossy, touchable, super-healthy intensity, it’s the perfect choice to refresh your current dipped tips or pinwheels in just minutes; and it’s equally brilliant on blonde or pre-lightened hair that’s looking for a jolt of excitement or some mix-and-match fun. No big commitment necessary, since Butters refresh for up to ten shampoos, allowing you to start anew!

Perfect choice for: Color Intensity clients who want to extend the life of their silver dipped tips and fantasy shades with at-home ease; plus blonde or pre-lightened hair that’s ready for some professionally applied no-commitment color-palooza.

Here’s how: Wearing gloves is recommended with applying and rinsing.
Color Refresher: When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.

The inside secret: A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.