Joico Defy Damage Protective Shampoo 300ml
Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use.

Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This includes Rosehip Oil and Keratin, which strengthen and repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil and Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal and chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal.

Fighting the effects of heat damage and environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What’s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny and healthier looking.

Joico Defy Damage Protective Conditioner 250ml
Help your coloured hair feel more like its usual self with the Joico Defy Damage Protective Conditioner, specially formulated to keep your dye lasting as long as possible. The conditioner is designed to not only lock in your chosen shade but to deeply hydrate and strengthen your strands for a healthier-looking finish that feels natural. You’ll find that brushing and styling are easier too, as hair will be detangled and much simpler to manage.

Innovative Smart Release Technology combines liposome delivery with three powerful ingredients that work with your hair to leave it revitalised and protected. Added Protective Lipids help to maintain your hair’s vibrancy by shielding against damage caused by styling, UV rays, chemicals and heat. You’ll be able to see noticeable results after the very first wash as strands will appear smoother and silkier than before.

Moringa Seed Oil is rich in antioxidants as well as Silica, Zinc and Vitamins A and E, all of which combine to build a stronger, more resilient mane that’s glowing and shiny. Arginine bonds with hair fibres, helping to support the natural renewal and production of positive and negative bonds for a strengthened finish.

Joico Defy Damage Protective Shield 100ml
TO GUARD AGAINST THERMAL & UV DAMAGE

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.