Cleans. Replenishes. Nourishes.

Nourish dry, damaged, depleted hair back to hydrated health.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

Formulated with the first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and colour treatment.

IDEAL FOR:

• All hair types, especially hair that’s damaged or in need of extra care.
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for colour-treated and chemically treated hair.