Cleans. Softens. Shines.

Turn frizz-prone hair into silky strands on their best behaviour.

Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.

Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.

IDEAL FOR:

• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for colour-treated and chemically treated hair.