Joico Blonde Life Brightening Shampoo 300ml
There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.

Joico Blonde Life Brightening Masque 150ml
Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here’s how: Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.

The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine

Joico Blonde Life Brightening Veil 150ml
Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving you with a super-manageable, comb-able, frizz-free halo of fair hair. Stocked with the richest exotic oils, our pale Veil protector restores your golden glow to its glistening best.

Perfect choice for: All shades of both natural and chemically processed blonde hair.

Here’s how: After shampooing and conditioning, spray Brightening Veil onto towel-dried hair; comb through, blow-dry, and style as usual.

The inside secret: An exotic blend of rich Tahitian Manoi Oil combined with ultra-hydrating Tamanu Oil nourishes hair deeply, while protecting strands from harsh UV damage. Our exclusive Bio-Advanced Peptide Complex and Arginine add additional repair and protection with every single spray.