The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair colour. In fact, this non-stripping, highly-moisturizing  is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.

Perfect choice for:Those with colour-treated hair looking to preserve the integrity of both shade and depth.

Heres how:Apply to freshly-washed hair; leave on for a full minute; then rinse and style as usual.

The inside secret:Keratin Amino Acids bolster your strands with strength and hydration. Packed with antioxidants, green tea, and UV protectors to protect your locks from fading and tonal change.