[STEP 1: Cleanse & Restore]
This plant-powered, smooth and creamy shampoo gently cleanses and repairs very dry and damaged hair.
Enriched with nourishing Organic Cupuacu Butter, which provides up to 1.5 times more hydration than Shea Butter*, the natural, vegan-friendly, and biodegradable formula also features a boost of coconut oil to help deliver restorative benefits. Brittle and damaged hair is cleansed and left feeling softer, nourished right to the ends, and easier to style.
Clean formula with no nasties, such as silicones, sulfates, and parabens. Eco-designed in 100% recyclable bottle that is made of 100% recycled plastic.
PROVEN EFFICACY:
• 96% agree hair was instantly softer. (leading claim for product)
• 92% agree hair was instantly easier to style
83% natural-origin ingredients. Free from animal-origin ingredients.
According to OECD 301B test. Consumer Use Test After Using Shampoo tested on 104 subjects for 21 days. * Fleck, C.A and Newman, M. 2012 ‘Advanced Skin Care – A Novel Ingredient’. Journal of the American College of Clinical Wound Specialists, Vol.4, pp.92-4.
