Innovative colour-toning formula with naturally intense purple-red pigments delivers the most natural-looking and long-lasting colour correction for brilliantly blonde hair.

Blueberries, Purple Sweet Potatoes and Purple Carrots—packed, lycopene and lutein – much higher than their pale counterparts – are uniquely chosen to deliver both colour-corrective benefits and rich nutritional supplementation.

Enhances depth and brilliance for fool-proof colour maintenance. Neutralises unwanted brassiness. The formula utilises botanical purple-red pigments to naturally invigorate blonde tones.

Botanically Derived Ingredients: Blueberries, Purple Sweet Potatoes, and Purple Carrots Deliver colour-corrective benefits and rich nutritional supplementation; supports fibre strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for colour-treated hair.

Sulphate, Paraben and Sodium Chloride Free