A sulfate free shampoo that keeps hair colour in & the no-no's out.

Matrix Total Results Keep Me Vivid Shampoo has a milky high-foam lather that gentle cleanses hair while maintains vibrancy and preventing colour fade. Product fragrance includes notes of vanilla, coconut, and cotton candy. Using the Keep Me Vivid system, your hair colour can last for up to 21 washes and benefit from increased shine.

Benefits:

• Sulfate-free colour care technology maintains vibrancy of fast-fading colours

• Next generation milky high-foam lather gently cleanses hair

• Contains 3 types of pearl dust to help lock in colour

• Sweet fragrance with vanilla, coconut and cotton candy 

• Use with Keep Me Vivid Conditioner, Keep Me Vivid Colour Velvetizer & Keep Me Vivid Colour Lamination Spray for best results