Using natural anti-glycation skin agents, this clinically proven serum will hydrate, visibly reduce wrinkles and firm the skin. why jojoba based skincare? Jojoba is not an oil but a liquid wax ester that is the closest botanical match to our skin's natural oil. It is able to carry the active natural ingredients within each of our products deep into the skin which is why jojoba is at the heart of our entire skincare range. proven results: - 24% decrease in frown lines* - 27% decrease in crow’s feet* - 19.5% increase in skin firmness* disclaimers: *claims based on clinical tests using Ameliox on 20 women after 4 weeks of use.