Joico Colorful protects haircolor for long-lasting vibrancy and tonal integrity—the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair—infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

• Instantly detangles and nourishes color-treated hair
• Protects hair and reduces breakage by over 70%**

• *When using Colorful as a system
  **Against combing breakage on damaged hair vs. a non-conditioning shampoo